Creating A Better Company

Want To Make A Business Card Design That People Feel The Need To Grab? 3 Design Tips To Try

When a person or group of individuals start a business, they usually go through every aspect of the company to establish how they want to go about doing things such as marketing and offering services. It is easy for business owners to go the route of choosing a standard business card design. They can just rely on their quality service and competitive prices to get enough customers to be a successful business. But, there is enormous value in making a business card that truly stands out from the rest on the board or table. So, you should try to accomplish this goal by following design tips that go outside of the box.

1. Turn the Business Card into a Coupon

A person may not want to pick up a business card because they may be worried about the price. While all they may need to do is give you a call, it is still easier for people to just walk away. But, if you make it clear that carrying your business card gives a discount to the person holding one, they are more likely to pick it up and possibly make a phone call to see how much you will charge after the discount is applied. This is an excellent tactic to get an individual on the phone where you can sell them on your services. 

2. Match Rates for Competition

Although you can certainly match the competition once you get into a conversation with someone, you may never get that far with a potential client if they think that the competition will beat your rates. This is why you should not hesitate to let people know on the business card that you will beat the competition. If they end up calling another company first and are impressed with their rates, they may be willing to give you a call as well, which gives you a chance to make a counteroffer to win their business.

3. Offer Free Work

One of the things that you can do to immediately attract people who take a glance at your business card is to offer a free service. For instance, if you offer plumbing services, you should let them know that you are willing to come to their house for a free inspection to help with decision-making. You can give them advice on repairs, replacements, and even making upgrades to the plumbing system in the home.

With these clever business card design ideas, you should see better marketing results in the future. To learn more, contact a printing company like Pittsburgh Mailing Inc.